7iDP is the result of 7 people and over 5 years of thinking and planning. Established in 2011, our management and design/development team with over 65 years combined experience in MTB Protection and product management has set out to create and build a new protection brand that meets CE standards and creates a safe, effective protection lineup.

It’s not often that a start up brand can boast two World Champions, a Red Bull Rampage winner, and a host of industry icons amongst their rider roster - but when you check out 7iDP’s line up it’s pretty impressive! Steve Peat, Fabien Barel, Mark Weir, Kurt Sorge, Joe Barnes, Marco Osborne, Florian Nicolai, Garett Buehler, Chris Akrigg, Neil Donoghue and Jackson Goldstone are just a few of riders who have elected to ride 7iDP in 2015. These guys however are more than just paid bill boards for the brand. They are a big part of our product development process. They also test products and give valuable, detailed product feedback from a huge variety of riding and racing on different terrain across the world. The result has been a total rethink on how best to provide lightweight, pedal friendly, cycle specific protection that does what it’s intended to do...protect the rider!

Seven iDP’s product line up spans the entire off-road riding spectrum from lightweight, full protection hard shell featuring Curv, Boa and bespoke foams to more minimalistic protection that can be worn on all day rides. All Seven pads meet and exceed CE standards:EN:1621/1 (knee/shin/knee/ shin/elbow/shoulder/hip) or EN1621/2 (back). It is not permitted to sell protection in the EU without passing the standard.

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